If your sales tactics are boring, customers might overlook you. To catch their attention, you have to know what you’re doing.
Here are seven ways to make your next sales presentation or pitch deck irresistible, driving better performance and conversations, increasing sales, and making your marketing strategy the best it can be.
A salesperson droning on about a spreadsheet full of static charts will make even the most interested eyes glaze over.
Interactive information will get their eyes moving again. If you put the information in their hands, the people to whom you’re presenting will become part of the process. Instead of receiving information, they’re guiding themselves through it on their own terms. This approach empowers them to learn what they want, avoid inessential details, and answer their own questions. It invites them to lean forward rather than lean back.
One of the best ways to breathe life into your presentation is by adding movement and animations.
Even the smallest animated digital illustration can communicate emotion to your customer. Each piece adds up. Customers may forget about the exact details of what you presented, but they won’t forget how they felt.
Many people might not want to read a wall of text — or worse, have it read to them — but most people are willing to watch a well-crafted video.
Videos help create a more compelling, human, and engaging sales process. They can break down the walls that stubborn or uninterested customers hide behind.
You should have generic video assets as well as sales videos tailor-made for each client and prospective client. This shows prospects that you understand them and can meet their needs.
Structure matters. To make sure a customer understands your presentation, you need to provide them with an intuitive design.
Sometimes the most common design elements, like the ability to zoom and scroll, are the most intelligible. That’s why they’re so popular on apps and websites — people already know how to use them. Start with what’s familiar as a template!
Although it’s possible to create unique designs, this option should be chosen with caution. An overly complicated design can make your customer’s life overly difficult. Ideally, they should spend no effort figuring out how your presentation is designed. The best design is the least intrusive.
Imagine you’re watching an infomercial. “But wait!” says the host. “There’s more! It not only slices — it dices.”
That’s a pretty rough transition. It does its job, but just barely.
Transitions tie your points together. They need to be consistent. That prepares customers for the changes. If they aren’t consistent, customers can feel lost. You don’t want them thinking about the seams — you want them paying attention to the garment. (In the post you’re currently reading, for example, the numbers in the list provide transition points that keep you clear about exactly where you are in the document. But did you notice them before we told you about them?)
With a digital presentation, consider how transitions will be triggered. Sometimes the “next” button is the obvious choice, but a swipe of the finger or a scrolling element can be more natural options.
Whenever possible, use visuals, which people tend to process more easily than they do text, especially for complex data. Also, think about using images — photos and illustrations — to break up text and provide multiple ways into the material.
Make it easy for your customers to take the next step in the customer journey with a clear call to action. Include the who, what, where, when, why, and how so they know where to head next. Tiled’s call to action is right below. Check it out.
With Tiled, you can make sales presentations engaging and interactive. Want to learn more? Drop us a line right now.
