When you think of IBM, you think of precision, innovation, and world-class customer experiences. But even the most iconic brands are constantly pushing to evolve how they show up for customers—especially in the moments that matter most.
For IBM’s top account field marketing team, the challenge wasn’t lack of content—it was the need for better content experiences that could deepen relationships, move fast, and meet the expectations of their most important accounts.
IBM began their journey with Tiled through Seismic, the leader in sales enablement platforms. At first, it was a small experiment—could microapps replace traditional slide decks and PDFs for high-touch, high-value interactions? It didn’t take long to find the answer.
These early wins sparked a bigger idea. What if the IBM team could scale this capability across the entire top account program?
Instead of reinventing the wheel for each new engagement, IBM created a series of Tiled templates based on their most successful microapps. Working closely with field marketing, they identified the flagship pieces of content that consistently helped build deeper connections with existing customers—event invites, product overviews, pitch decks, summaries, catalogs, and more.
These weren’t cold intros. These were accounts that already knew IBM well. The bar was higher. The team asked: How can we re-engage these relationships in a way that surprises, inspires, and prompts action?
Tiled microapps delivered through Seismic gave them the answer.
With microapps, IBM delivered visually rich, highly interactive experiences that stood out from the usual PowerPoint-and-PDF routine. These weren’t just more beautiful—they were more memorable, and they performed better.
Since switching from static slides to Tiled microapps, IBM has seen a 250% increase in content engagement. That’s not a small bump—it’s a signal that their audiences are leaning in, not checking out.
And they didn’t stop at a handful of one-offs. With a growing library of templates in place, IBM has now created and launched over 1,000 microapps, covering use cases across marketing, sales, and customer success.
This isn’t just content—it’s a content system that scales, adapts, and delivers results.
Want to Scale Smarter with Templates?
IBM’s success with Tiled didn’t happen by accident. It started with a strategy—and a commitment to building experiences that truly connect.
Interested in talking about how to create a template strategy that will help you scale Tiled across your GTM teams? Let’s talk.
