There are sales conversations—and then there are finalist presentations.
In those critical, high-stakes moments where everything is on the line, your team, your brand, and your value proposition all have to land perfectly. The difference between second place and a double- or triple-digit million-dollar win often comes down to how you show up.
That’s why Manulife turned to Tiled.
Manulife is a global leader in financial services, with teams operating across multiple countries, departments, and revenue segments. Despite that complexity, they shared one key challenge: how to consistently deliver high-impact finalist presentations that didn’t just meet expectations—but exceeded them.
These weren’t early discovery conversations. These were the moments—when everything from the proposal to the people, the pitch, and the brand needed to work in harmony to close transformative business.
They needed a way to tell a better story, build trust faster, and leave a lasting impression. And they needed it to scale.
“We worked with Tiled to create a template strategy that allows us to leverage Tiled across our most important finalist presentations for our different revenue segments and verticals,” says Julien Marquis, Head of Sales Tech and Content Strategy at Manulife.
To make Tiled work across a large and diverse sales organization, the team developed a tiered microapp strategy based on opportunity size and strategic importance:
• Tier 1: For their largest, most strategic deals, Manulife builds fully custom microapps—crafted to speak directly to each customer, showcasing a curated narrative around the team, the solution, and the brand.
• Tier 2: For mid-tier opportunities, they lean on high-performing Tiled templates—allowing for rapid customization without starting from scratch.
• Tier 3: For high-volume deals, personalization at scale is the name of the game. These teams use light-touch modifications to prebuilt microapps, ensuring relevance without requiring internal design support.
The result? Manulife is now 50% faster at creating finalist-ready content thanks to their Tiled template system. That speed means teams can spend less time formatting and more time refining the message that closes the deal.
This approach didn’t just improve operational efficiency—it redefined how Manulife shows up in the most important moments of the sales cycle. In a competitive industry where trust, clarity, and confidence are everything, Tiled has become a key differentiator for their brand.
By investing in interactive microapp experiences, Manulife ensures that every finalist presentation feels tailored, modern, and memorable—no matter the market or vertical.
With over a thousand microapps in circulation and a clear strategy to scale even further, Manulife sees Tiled as a critical component of their go-to-market motion. As customer expectations continue to rise, the ability to deliver standout, on-brand content at scale will only become more valuable.
Interested in Scaling a Finalist Strategy with Tiled Templates?
Whether you’re selling into enterprise or navigating high-volume sales cycles, Tiled can help you scale smarter—without sacrificing quality.
Want to talk about how to create a template strategy that drives speed, consistency, and results? Let’s talk.
