When Compass Canteen first partnered with Tiled in 2020, their goal was clear: scale impactful content across every stage of the customer journey. They needed a solution that could keep up with their growing sales force, enable better storytelling, and make it easier to understand what content was actually moving the needle.
What started as an experiment quickly became a foundational part of how Canteen goes to market.
Canteen’s marketing and field teams had a common challenge—delivering consistent, high-impact content that worked across dozens of customer touchpoints, from initial outreach to post-sale support. The traditional tools just weren’t cutting it. Slide decks got lost in email threads. PDFs went unopened. Sales reps had to customize assets manually, wasting hours.
That’s where Tiled came in.
Using their existing design workflows in Figma, the Canteen team started building interactive, on-brand microapps in Tiled. These weren’t just prettier presentations—they were immersive content experiences tailored for the exact moment in the customer journey they were intended to support.
Fast forward to today: Canteen has built and deployed hundreds of microapps across their national sales organization. From product catalogs and sales presentations to training tools and partner education, Tiled is now a core part of how they sell, enable, and scale.
“We’ve created so many microapps now that it’s just second nature,” says Barb Pellegrino, VP of Marketing at Compass Canteen. “They help us bring our brand to life in a way that’s actually useful for sellers. More importantly, they help us control the message across regions and roles without slowing things down.”
Content creation is only half the equation. Canteen didn’t just want to push content out into the field—they wanted to know what was working.
That’s where Tiled’s pathway analytics come in.
These insights give Barb’s team a real-time view into how their microapps are performing—what sections are getting the most engagement, where users drop off, and which content paths are leading to better outcomes.
This data helps Canteen double down on what’s working and quickly iterate where needed. It’s not just about making content; it’s about making smarter, more effective content that correlates with revenue performance.
As Canteen’s needs evolve, so does their use of Tiled. New product rollouts? There’s a microapp for that. New reps onboarding? Tiled’s already part of the training stack. Partner sales enablement? Covered.
The flexibility of the platform, paired with deep analytics, means they’re no longer guessing what’s being used or what’s driving results—they know.
Want to Know What’s Driving Your Deals?
Tiled can help you understand which assets are truly being leveraged in your deal cycles—and more importantly, which ones are helping you win.
Interested in learning more about our pathway analytics? Contact Sales.
