Sales

How to Improve Your Sales Enablement Content Strategy

By September 3, 2020 No Comments

Chances are, while in school, most of us loved certain classes compared to others that were super painful. What made the difference between the two? Was it the subject, where you sat, your classmates, or perhaps the time of day? All of these are possibilities, but more likely it was how the class was taught and how engaged you felt to the material.

What was true back in high school and college remains true for most businesses. When it comes to managing sales enablement content, interactive and engaging information is far more powerful than blocks of static text. To get the most from your sales enablement content strategy, your content needs to be interactive, relevant, and engaging. 

Here’s how to handle your sales enablement by using interactive content.

What Is Sales Enablement?

Sales enablement provides your sales team with the tools, information, and content to convert more leads into customers. This can entail training materials and content like phone or demo scripts. It can also focus on external assets like white papers, ebooks, and case studies designed to address the specific questions for potential customers. 

How Does Interactive Content Play a Role in Sales Enablement? 

In the past, sales teams had internal extensive playbooks and guides built to reference. Sales reps often refer to big, bulky documents. Despite the great  information, the format is inaccessible and difficult to navigate. 

Interactive content transforms bulky playbooks into customizable, interactive microapps. Rather than having to flip through hundreds of pages, microapps provide engaging content experiences that fundamentally changes how the sales team interacts with information. 

Not only does interactive content play a role in how internal processes and information are shared among team members, but it also plays a crucial role in how your sales team engages prospects and  customers. It becomes a reflection of your brand, amplifying your message while helping your team close more deals.

What Kind of Content Can Be Made Interactive? 

You may be surprised that you already have a lot of good options at your fingertips. The best sales enablement content includes competitive research and analysis documents, customer personas, sales scripts, email templates, product comparison guides, case studies, ebooks, whitepapers, and presentations—all these assets can be transformed into interactive content experiences. 

Basically, your sales enablement content remains  the same—it’s how that information is presented, distributed and consumed that changes. In fact, every form of content you already have can be included in a sales enablement microapp. 

Why Should You Choose an Interactive Experience? 

Rather than sending potential customers a static slide deck, interactive sales enablement content gives them the freedom to explore and engage with your brand on their own time and at their own pace. Not only does this give them a better experience with your brand, but it also enables you to track how engaged and interested they are in your product.

Even better, an interactive program has a built-in process to track any questions or concerns potential customers might have. This empowers your sales team to prepare and thoroughly address questions, while proactively turning hesitation into selection! 

Choose Tiled

Tiled works with a wide range of companies in various stages and industries to transform their static content into interactive, personalized experiences, ultimately leading to higher revenues and engaged customers. Learn more about how our clients are using Tiled to get better results and improve conversion rates.