First off, let’s discuss the importance of a company playbook. Because if you don’t have one, you need one! If you’re unsure what a playbook is or you’re on the fence about creating one, then the following information is for you! We will discuss what a playbook is, how to use it and how to take your playbook to the next level with the help of Tiled Microapps.
A company playbook is a collection of procedures and workflows for your business. It describes the who, what, where, when, why and how. Ideally, a company playbook will lead to consistent communication and decision-making. It’s also a great place to detail the core values and mission of your organization.
A must-have within or in addition to the company playbook is a sales playbook that will help your team navigate the sales process from beginning to end. When implemented properly, your sales playbook will become a detailed, strategic guide that makes a major impact on performance.
How Can You Use a Sales Playbook?
A sales playbook can be helpful to sales performance in many ways, but these are the key areas:
- Refine the sales process to meet the needs of each client
- Reach a more defined audience and market
- Utilize key performance indicators to make informed decisions
- Decrease sales cycle
Okay, you may have decided you need a sales playbook, but this is where many businesses hit a bump in the road. How do you create one?
There are several ways to go about creating a sales playbook. Many companies choose a simple word document format or create it in a design program. This is an easy way to get your point across but it also creates a few challenges:
- Impossible to update
Updating procedures and content is cumbersome and takes a lot of time.
- Difficult to use
A heavy paper playbook has to be carried by the sales team and may not be available online in a visually appealing format.
- Costly printing
Printing a playbook costs a significant amount of money and many companies want a more cost-efficient option.
How Tiled Helps
How do Tiled Microapps help? Tiled provides a home for businesses to make company material more efficient and accessible. Replace the old, paper version with a digital playbook through Tiled Microapps. The digital playbook is helpful in three key areas:
Instead of hundreds of pages, the sales team can use a digital playbook to house content. All content can be reached within several clicks, versus searching many pages. In addition, instead of flipping back and forth, users can easily click to choose the content they would like.
The playbook is available in-the-field and on the go, unlike its heavy paper predecessor. This makes it easily accessible for the sales team anywhere they may be.
An app-like experience reduces confusion and endless searching. It’s also a much more modern approach that eases efficiency.
Providing the sales team with the best materials and resources ensures employee retention as well. Your sales employees want to work with a company that sets them up for success and gives them the best tools in the industry.
Tiled can help transform your static presentations into interactive experiences. Microapps are the best choice for reinvigorating your content and offering a more useful platform for your materials.
A microapp playbook can be tailored to both small and large businesses. Tiled helps businesses of all sizes achieve more efficient and accessible solutions. If creating a playbook sounds intimidating, we can help you.
Adobe trains their team with microapp playbooks to reduce ramp time, increase accessibility, and save on printing costs. To see how Tiled helped Adobe create a digital playbook, click here.