MARKETING
• eBooks and white papers
• Event marketing
• Datasheets
• Research and analyst reports
• Infographics
• Campaign microsite
• Case studies
• Press kits
• Buying guide ROI calculator
SALES
• Playbooks
• Onboarding and training guides
• Pitch presentations
• RFP/RFIs
• Industry/professional best-practice guides
• Competitive & cost comparisons
• Buying guide ROI calculator
EMPLOYEE EXPERIENCE
• Training playbooks
• Onboarding and training guides
• Internal newsletters
• Onboarding infographic
• Benefits / compensation guide
• Career guide 30/60/90 guide
• “How to excel in your role” playbooks