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Blog

Perspectives, ideas, and practical guidance on creating content experiences that connect, and understanding what happens after they’re shared.

A stack of muted grayscale document pages transitions into flowing, translucent glass ribbons with deep blue accents, floating against an off-white background.

Perspective

The document is about to learn who it’s for.

After a decade of making interactive experiences, here’s where we believe documents go next.

Blog
Darrell Swain
A translucent navy glass apple with a bite cut away, revealing four floors and a glowing central core inside.

Marketing

What makes content work in the age of average?

What separates content that lands from content that blends in.

Blog
Jess Rhodes
A translucent cobalt-blue rocket with exposed internal structures floats above a pale background with faint HTML code. A green label reads “HTML / ENTERPRISE CONTENT.”

Sales

HTML has an enterprise content problem.

AI makes interactive content easier to create, but enterprise governance remains a challenge. Explore why structured, intelligent documents matter.

Blog
Tom Hewitt

Sales

Completion Isn’t the Same as Activation

Finishing onboarding doesn't mean someone is ready to succeed. Explore the gap between completion and meaningful adoption.

Blog
Landon Cherry

Sales

The Most Important Asset in Your Deal Cycle

The content you leave behind can shape what happens next. Explore its role in keeping a deal moving.

Blog
Chase Lindsley

Customer story

How a 35-Year AEC Firm Started Competing With National Giants

Explore how an established AEC firm used its content experience to compete for opportunities against larger firms.

Blog
Jess Rhodes

Vision

Documents That Remember

What if documents could retain context over time? A look at the architecture behind more intelligent content.

Blog
Darrell Swain

Design

Top 10 Best Practices for Interactive Content Design

Ten practical ways to make interactive content easier to navigate, more engaging, and more useful to its audience.

Blog
Sean Richards

Vision

Planting Our Flag for Human Creativity in the Age of AI

As AI changes how content gets made, explore why human creativity and creative judgment still matter.

Blog
Darrell Swain

Vision

The Four Layers of Document Intelligence

From presentation to cognition, explore four layers that could change what documents know and how they respond.

Blog
Darrell Swain

Fundamentals

What is a microapp?

Learn what microapps are, how they work, and how they differ from traditional presentations and PDFs.

Blog
Darrell Swain

Fundamentals

Static vs interactive content: What’s more engaging?

Explore how static and interactive formats differ, and what each means for the way people engage with content.

Blog
Tiled

Marketing

Measuring Content Performance: 5 Critical KPIs

Five metrics to help you look beyond content delivery and understand how your content is performing.

Blog
Ty Nilsson

Customer story

Expedia Group Sent a Microapp Instead of a Deck

See how Expedia Group moved beyond the traditional presentation to create a more interactive sales experience.

Blog
Jess Rhodes

Customer story

How IBM Scaled Experience and Performance

Explore how IBM used microapps to deliver interactive content experiences at enterprise scale.

Blog
Chase Lindsley

Customer story

How Compass Canteen Scaled Smarter Content

See how Compass Canteen approached content across the customer journey with more flexibility and consistency.

Blog
Chase Lindsley

Design

UX Design for Microapps

Explore the design decisions that help microapps feel intuitive, purposeful, and easy to use.

Blog
Matt Simpson

Vision

Is it time for a new PDF revolution?

The PDF changed how we share information. Is it time for a format that can do more after it's delivered?

Blog
Darrell Swain

Fundamentals

What is dynamic content & why do I need it?

Learn how dynamic content adapts to different audiences and why that flexibility matters for customer experiences.

Blog
Ty Nilsson

Every send is a signal. Understand what happens next.

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