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According to research from Salesforce, the experience you provide your customers is just as important as the products and services you offer. Experience is a powerful opportunity to make or break your company.
Content marketing has become a key pillar of digital marketing efforts. But one thing that’s hard to replicate with content is the power of a physical experience with a brand or product. 98% of consumers are more inclined to make a purchase after an experience, so to capture that energy, you need to make sure your content can deliver on that experience.