7 Facts About Content Experience You Might Want to Know

By July 17, 2019No Comments

According to research from Salesforce, the experience you provide your customers is just as important as the products and services you offer. Experience is a powerful opportunity to make or break your company. Take it from them:

  • 80% of customers say the experience a company provides is as important as its products and services. 
  • 86% of customers are more likely to trust companies with their relevant information if they explain how it provides a better experience.
  • 67% of customers say their standard for good experiences are higher than ever.
  • 51% of customers say most companies fall short of their expectations for great experiences.
  • 57% of customers have stopped buying from a company because a competitor provided a better experience.
  • 67% of customers say they’ll pay more for a great experience.
  • 64% of customers say providing an excellent customer experience strengthens their loyalty.

If you aren’t already focusing on your experience, it’s always a good time to get started. Read our guides to transforming your content into experiences, using design thinking to improve your business process, improving the way your sales team communicates, and improving the experience of training your team.